Welcome to the ARSI Verde Green Pages™

Building the responsible company: the greening of the golden rule™

The most common trend in business today is the greening of Corporate America. It was a long time coming, but is here to stay. Initially many firms, including those dedicated to "renewable energy", sought to capitalize on the concept of "positional good". In other words using the "green" concept as a marketing tool. Many firms were even successful at building their organizations around the idea. The reality has begun to eat away at the bright work and reveal the lack of substance. To be dedicated to renewable systems and products an organization must be a responsible organization. Responsibility builds true sustainability.

Over the next months we will look at examples of corporate responsibility to the customer, employee, environment and community and their impact on building a greener organization and a more profitable business.

Renewable Energy for Improved Infrastructures and Secure Communities

One of the most important things that can improve infrastructures reliability is the successful implementation of distributed or non-centralized energy. Locally produced power can augment existing utility systems as well as provide energy for times of excess need, during natural disasters and weather extremes.

In 1859 a solar storm referred to as the Carrington Event created a massive solar flare that collided with the Earth’s magnetosphere causing the largest solar storm ever recorded.(1)

Further the American Institute of Physics has determined that solar flares may be one of the most significant threats to the existing power grid. Of great concern is an equivalent CME to that of the Carrington Event today would destroy significant region so the electrical grid with the potential of delivery losses for six months to four years.(2, 3)

Distributed or local power can belay the potential for catastrophic grid failures and reinforce critical power corridors during times of utility and grid losses.

Distributed power systems reduce the threats to electrical delivery and improves security by countering the five critical threats to the grid including: solar storms, terrorist attacks, cascading grid failure, natural disasters and extreme weather and most importantly the loss of access to fuel.(3)

Further small wind and solar can be integrated to provide dark skies lighting without the need for wiring or cables on bridges, overpasses, parks and walkways improving safety and reducing costs. Integrated renewable energy systems can support community wireless and broadband saving requirements in moving utility lines and improving access across residential and business areas.

Simple investment and creative application of renewable energy technologies can improve the security of regions, reduce costs and diversify energy sources improving national security and quality of life for many aging US cities and rural communities.


1). Timeline: The 1859 Solar Super Storm, Scientific American. July 29, 2008.
2). Kramer, D. US electricity grid still vulnerable to electromagnetic pulses. Physics Today. September, 2009.
3). Menges, P. Renewable energy in infrastructures security. Graduate Engineering Topics Lecture Notes, Department of Aerospace Engineering, University of Cincinnati, 2011.


Trends in the greening of business™

Where sustainability is good for the bottom line

The past few years have seen new demands from the consumer and the corporate customer. These demands include environmental sustainability and increased use of organic or natural products. New product areas that can benefit easily from a return to natural products are building materials, appliances and furniture.

Many manufacturers have resisted changes in supply chain resources, but new opportunities and established demand for "greener" products are offering opportunities to create better value, improve product exposure and create visibility in corporate identity and product lines in sectors not currently served.

New materials and resources improve supply chain diversity and reduce dependence on potentially limited resources in the future.

For example; the increased use of wool, vermiculite and rockwool in insulation harks back more than a century. Reestablishing more historical methods are reducing the need for use of chemicals and fungicides as well. The natural products tend to resist insects and mold more easily than synthetics and when it is necessary to dispose of natural products there are fewer toxins entering land fills and aquifers.

The increase in RoHS compliant electronics is also providing new opportunities to up-date older products with new components. The reduction of heavy metals and other toxic elements like Mercury in electronics offers greater opportunities of reuse and higher appeal in recycling.

Industrial design is also getting a boost from natural and recycled products like wood composites making use of manufacturing byproducts, lavastone and new uses for concrete; the latter two that may be ground-up and recycled further after their most recent application reducing solid waste.

“Green” products development is only limited by ones imagination. ARSI Verde can supply the technological support and access to new methods in industrial design, integration and materials for a myriad of products.




ARSI Verde, Inc. is a woman-owned and operated small business.
Copyright © ARSI Verde, Inc. & Aerospace Research Systems, Inc. 2010-2018. All rights reserved.